Beyond the post-Soviet Study Group, “Myth, Symbol, Brand”, lecture
13 November 2021, 17:00
BERLIN, COLLABORATIONS, ARCHIVE
This fifth meeting of the group opens a new cycle – Myth, Symbol, Brand. It focuses on the notion of myth in the context of the USSR and the so-called “post-Soviet space”.
As understood in anthropology, myth provides a narrative structure and a coherence to the history of a given community. In the Soviet Union, myths served as a means of both building and explaining reality to those who believed – or were forced to believe – in it.
Contributing to what Hannah Arendt called “ideological fiction”, myths communicated complex ideas through a galaxy of symbols in a simplified and spectacular way. After the collapse of the USSR and the decay of its mythological system, unexpected symbolic syncretisms, often mixing the Soviet, the national, the folkloric, the religious, and the capitalist, came to the fore. In between rejection and nostalgia, their usage in nation branding became symptomatic to some countries in a search of identity and a place in post-Soviet Europe.
Collective Reading and discussion around Symbols and Legitimacy in Soviet Politics ( Cambridge University Press, 2011) by Graeme Gill.
Screening of Ukrainians: The People Who Couldn’t Go Home by Nikolay Karabinovych and discussion with the artist.